Christmas is almost upon us and what better way to get into the holiday spirit than with an advertising campaign? Whether you’re a brand, an app developer or e-Commerce, we’ve got the tips you need to ensure your campaigns get off to a flying start this holiday season!
1. Get on mobile
It may sound obvious but it should be the device you focus on this Christmas time. With mobile seeing a whopping $2billion of sales this past Black Friday, don’t let it slip as you develop a strategy. Mobile usage has been on the rise for years, and time spent on mobile now surpasses time spent on desktop by more than one hour per day in the US. As a result, consumers will be using their mobile devices this Christmas shopping season to browse, research and purchase more than ever before.
2. Don’t just go on mobile, go in-app
Once you’ve hit the mobile market, don’t just stop at mobile web: go in-app. In-app ad placements can help ensure that advertisers campaigns reach their ideal audiences with advanced targeting settings. Location unlocks many rich layers of data that advertisers can harness for geotargeting, such as weather and local events.
3. Update your App with a Christmas theme
App developer? Remember you can always give your app a twist with a Christmas theme. Start by changing the colour or maybe add some buttons to make it more fun. It doesn’t matter if it’s a business app. In the same time it will increase the awareness regarding your brand.
4. Work on its ASO.
If you’ve got an an App, remember it doesn’t just end with putting it on the App store – you have to work on its organic positioning so that it stands out and is noticeable. Create an interesting icon related to Christmas that will increase the interest of possible users. Add new screenshots of the modified app and create a video to impress your users. Small, simple tips, that it’ll help it stand out from the rest this Christmas time.
5. Use an SMS or e-mail marketing campaign
SMS and e-mail marketing is a tactic which impacts users instantly. Especially if you’re an e-commerce or have a promotion that you wish to give rise to, using one of these tactics is extremely useful – you can send your user a discount code and direct them to your website or App so the user converts and completes a sale! It’s an informal, personalised way of contacting your user and will see your sales skyrocket!
6. Social Ads or SEM campaign
By implementing a Social Ads or campaign on Google or Bing, you’re able to target the specific groups and tailor ads to suit the people you want to make an impact on. Benefits of these ads at Christmas time? Precision, easier for customers to buy gifts; they can relate more(since targeting is suited to their likes) and so, conversion rate will be higher. What’s more, the ads feel more personal in the consumer’s eyes, making them more inclined to convert.
7. Native Ads
Native advertising is a smart option for brands hoping to hone in on holiday shoppers with a timely and pertinent message. It allows you fine-tune creatives, zero-in on your target audiences and again, will give customers a feeling that advertising is more personal.
Maybe a customer has reached your site and left their shopping basket abandoned? Maybe they visited your page and didn’t put anything in the basket? Maybe you have loyal users who haven’t visited your site this Christmas time yet. Retargeting will lure those customers back and ensure their Christmas purchases are completed!
So whether you’re an e-Commerce, an app developer or just a brand looking to see sales increase this holiday season, use one of our top tips to help get you started. Better still, since we provide all of these services, we mean branding through SunMedia, in-app advertising, native or social ads through Mobusi, ASO with Lab Cave or even SMS and e-mail marketing with Instasent, we’re more than able to meet your needs.
Contact us for more info!