Benefits of a Demand Side Platform

A DSP (demand-side platform) is software used to serve ads on mobile, in-app and desktop in an automated fashion.  DSPs allow advertisers to buy impression spaces on publisher sites and fill them using banners, videos or Native Ads.  The beauty of DSPs is that they allow for advanced targeting settings when “choosing” who to display…

The 101 on Native Advertising

Native Advertising is one of the hottest topics at the moment but, do you actually understand how it works? The format offers many options and can be displayed in numerous ways.  Below, we explain how native ads can be used to create a campaign suited to your needs. In-feed Ads This is probably the most…

What is Artificial Intelligence?

The word on everybody’s lips Artificial intelligence (AI) is much more than just a buzzword. In a world where marketers are continuously looking for improved consumer personalisation and solid marketing ROIs, AI helps by giving that high degree of precision and targeting that, for humans, is just not feasible. There is no doubt that there is…

10 Ways to Monetize Your App

You’ve developed an amazing app that meets the needs of your audience and is highly engaging. Great, but, what’s next?  The next step to take into consideration is making your app a source of income. So, how? Here we tell you 10 top ways to monetize your app! Choose the right format. In the advertising…

Fighting Mobile Fraud with the Advertiser Defender

Fraud in Digital Advertising has become one of the biggest complications and worries for marketers.  And it’s no surprise taking into consideration that these high figures result in such a big loss of money.  The worst of all is that when we think all is improving and the panorama is getting better, another study pops…

Header Bidding Continues to Grow

Header bidding is thriving in mobile channels and  is now “synonymous” with programmatic advertising, claims PubMatic’s Q2 Quarterly Mobile Index Report. The growth has been particularly apparent on mobile browsers and apps.  The report found that monetized impression volume grew at more than twice the rate of desktop while mobile web header bidding eCPMs improved nearly 150%…

The pitfalls of Mobile Attribution

Finding out the effectiveness of mobile advertising campaigns and what led to a customer’s decision making should be plain sailing.  However, it’s becoming increasingly difficult and because of this, mobile advertisers are suffering the consequences. Ascertaining which marketing touchpoint has lead to a user completing  a certain action is often tricky to work out. Advertisers…

Digital Advertising Tips for the Rest of 2017

There’s only four months left of 2017 and this year was expected to be a game changer in the world of digital advertising and bring about many changes.   It certainly has lived up to that expectation.  So, with just four months left of this year, take a look at our top tips to get…

Fibonad: Our Services

At Fibonad, we spur companies on and enjoy watching them grow.   But we are also intent on keeping our clients satisfied.   That is why we offer them such a wide range of services to ensure that we lead the global advertising revolution.  So how do we do it?

Fibonad Is Born!

Fibonad is launched with the foundations set to see it become the world’s largest digital advertising group. With more than 15 years’ experience in the mobile industry, David García Fuentes becomes CEO of this new project. Today Fibonad is launched, with the foundations already set to see it become the biggest digital advertising company worldwide….