e-Commerce shows no signs of slowing down as more and more merchants move online and focus on building a connected omni-channel experience for their customers. However, as this market continues...
Looking at Brand Safety and Transparency in 2018
There is no disputing the fact that transparency and brand safety were two issues that shook up the digital world in 2017. However, its scrutiny has actually been beneficial. Marketers...
What is a Premium Publisher?
Premium Publisher is a term we see used frequently in the digital advertising world. However, how do we define a “Premium Publisher?” Would we call it a top of the...
Benefits of a Demand Side Platform
A DSP (demand-side platform) is software used to serve ads on mobile, in-app and desktop in an automated fashion. DSPs allow advertisers to buy impression spaces on publisher sites and...
What is Artificial Intelligence?
The word on everybody’s lips Artificial intelligence (AI) is much more than just a buzzword. In a world where marketers are continuously looking for improved consumer personalisation and solid marketing ROIs,...
Header Bidding Continues to Grow
Header bidding is thriving in mobile channels and is now “synonymous” with programmatic advertising, claims PubMatic’s Q2 Quarterly Mobile Index Report. The growth has been particularly apparent on mobile browsers and apps....